People who buy Snus often ask themselves: just how strong is this product really? The nicotine content of Snus varies considerably depending on the brand and variant. It ranges from around 4 mg/g for Velo Snus Strength 1 to over 150 mg/g for Iceberg. Here, we explain what the strength ratings mean, what the nicotine levels are for the best-known brands, and how to interpret the stated nicotine content.
What does the strength specification for Snus mean?
Anyone holding a Snus product will come across two different types of strength information: numbers such as «Strength 1–6» and milligram figures such as «mg/g» or «mg/sachet». Both indicate the nicotine content, but in different ways.
mg/g vs. mg/sachet – what’s the difference?
The information mg/g indicates the nicotine content per gram of product weight. It allows for comparison across different products, as it applies regardless of the size of the packet.
The information mg/sachet shows, on the other hand, how much nicotine is contained in a single sachet. This figure depends directly on the weight of the sachet: a heavier sachet with a moderate mg/g value may contain more nicotine than a lighter sachet with a high mg/g value.
The mg/g figure is better suited to a fair comparison between different brands. The mg/sachet figure is relevant if you want to know how much nicotine you are consuming when using a specific product.
Tobacco-Snus vs. nicotine pouches
There is another important difference: classical Tobacco-Snus contains real tobacco and is placed under the upper lip. Nicotine pouches (also known as Tobacco-Free Snus or nicotine pouches), on the other hand, are made from plant fibres without tobacco and contain synthetically added nicotine. Both product types are available in various strengths. However, the mg/g values are comparable across brands.
Velo Snus: Key Features at a Glance
Velo is one of the best-known brands of nicotine pouches in Switzerland and offers a clear grading system ranging from strength 1 to 6. This makes Velo particularly well-suited for those wishing to explore nicotine levels.
| Strength | Description | Nicotine content (mg/g) | Nicotine content (mg/sachet) |
| 1 | Mini | approx. 4 mg/g | approx. 2 mg |
| 2 | Low | approx. 6 mg/g | approx. 3 mg |
| 3 | Medium | approx. 8 mg/g | approx. 4 mg |
| 4 | Strong | approx. 10 mg/g | approx. 5 mg |
| 5 | X-Strong | approx. 14 mg/g | approx. 7 mg |
| 6 | Max | approx. 16–17 mg/g | approx. 8–9 mg |
Please note: The exact figures may vary slightly depending on the product variant and market version. The information on the relevant packaging is authoritative.
Strengths 1 and 2 are aimed at consumers who prefer a low nicotine content. From strength 4 onwards, the product is generally considered to be strong, whilst strength 6 is at the top end of the standard range. All Velo products are tobacco-free.
Siberia Snus – one of the most powerful Snus models in the world
Siberia and Snus are among the products known for their particularly high nicotine content. Siberia is produced as a classic tobacco blend, whilst Snus is available in various varieties, the best-known of which is the Siberia -80°C-line.
| Product | Nicotine content (mg/g) |
| Siberia Red (standard) | approx. 24 mg/g |
| Siberia White Dry | approx. 43 mg/g |
| Siberia -80°C Extremely Strong | approx. 43 mg/g |
These levels are significantly higher than those typically found in nicotine pouches such as Velo. Siberia is therefore explicitly aimed at experienced Snus users. Nicotine has a high potential for addiction – this applies in particular to products with a high nicotine content.
Pablo Snus – Nicotine content at a glance
Pablo and Snus are also in the upper to very upper strength range and are available as nicotine pouches without tobacco.
| Product | Nicotine content (mg/g) |
| Pablo Exclusive | approx. 50 mg/g |
| Pablo Ice Cold | approx. 30 mg/g |
| Pablo Banana Ice | approx. 30 mg/g |
Pablo is therefore one of the strongest nicotine pouch brands on the Swiss market. The products are designed for consumers who already have experience of nicotine-containing products. Due to the high nicotine content, consumption should be mindful and controlled.
Iceberg, Snus and other high-dose brands
Iceberg is another brand that specialises in very high nicotine concentrations. Its best-known product is Iceberg 150 mg – this refers to a nicotine content of 150 mg/g, which is among the highest levels on the market.
| Product | Nicotine content (mg/g) |
| Iceberg 150 mg | approx. 150 mg/g |
| Iceberg 100 mg | approx. 100 mg/g |
| Iceberg 50 mg | approx. 50 mg/g |
By way of comparison: Velo Strength 6 contains around 16–17 mg/g. Iceberg 150 mg therefore contains around nine times as much nicotine per gram. Products in this strength range are intended exclusively for experienced users and should be treated with appropriate caution.
Other brands in the high-dose range available in Switzerland include, amongst others, Kurwa, Killa and Thor – these too often range between 30 and 100 mg/g.
How do you choose the right nicotine strength?
A direct comparison of the different strengths can be illustrated using the following overview:
| Strengths | mg/g (approximately) | Example products |
| Low | 2–6 mg/g | Velo Strength 1–2 |
| Medium | 7–12 mg/g | Velo strength 3–4 |
| Strong | 13–20 mg/g | Velo strength 5–6 |
| Very strong | 20–50 mg/g | Siberia, Pablo Ice Cold |
| Extreme | 50–150+ mg/g | Pablo Exclusive, Iceberg |
Anyone who is not yet very familiar with the topic of nicotine content can use these categories as a guide. Personal experience is always the key factor here: consumers who have so far only used nicotine occasionally will find high-strength products significantly more intense than those who already use Snus or similar products on a regular basis.
FAQ
How strong are VELO and Snus?
Velo offers a range of strengths from 1 (approx. 4 mg/g) to 6 (approx. 16–17 mg/g). The exact strength is stated on the packaging.
What are the strengths of the VELO and Snus?
Velo is available in strengths 1 to 6. Strengths 1 and 2 are considered low-strength, strengths 4 and above are considered strong, and strength 6 is the strongest product in the standard range.
Which Snus has the highest nicotine content?
Iceberg 150 mg is one of the products with the highest known nicotine content on the market (approx. 150 mg/g). Pablo Exclusive (approx. 50 mg/g) and Siberia (approx. 43 mg/g) also fall within the very high range.
How many milligrams are there in Velo strength 4?
Velo Strength 4 contains around 10 mg/g or approximately 5 mg per sachet. The exact figures may vary slightly depending on the variant.
What does ‘mg/g’ mean in the context of Snus?
mg/g stands for milligrams of nicotine per gram of product. This figure allows for a cross-product comparison of nicotine content, regardless of the size of the sachet.
Conclusion
The strength specifications for Snus – whether a tiered system as with Velo or direct mg/g specifications as with Pablo or Siberia – provide concrete points of reference for assessing a product. The difference between the individual brands and variants is considerable: whilst Velo ranges from 4 to 17 mg/g, high-dose products such as Iceberg reach many times that amount. Anyone browsing the Snus range down to goodvibe.ch will find suitable products for every level of experience – with clearly stated strength information on the relevant product page.
